PresenTense Institute

Macro Greenberg, the brains behind a number of marketing and PR efforts--and the founder of Reel Biographies and now Thunder11--came to speak with PICZ and relay his vision for a new paradigm of Israeli public diplomacy:

Keep watching episode 2, episode 3, episode 4, episode 5, episode 6, episode 7, episode 8, episode 9, episode 10, episode 11, episode 12, episode 13, episode 14 and episode 15.

A key point that resonated with me is that one can think of Israel as a successful company that requires positive image in order to encourage investment; that is, a positive Israeli public stance is not only good for its own good--it has an instrumental purpose that overcomes politics and can improve the lives of all of Israel's citizens.

Enjoy.